It took a long time. My wife and I had many discussions about it but we’ve finally settled on a name; Parallel Vision Post.
Stephanie was probably getting pretty annoyed with me bringing it up constantly. Always telling her words I liked or things I was trying to make into some strange metaphor. It’s hard to name a company. And I don’t know that this one will stick forever but I like it for now. I had to pick something since I filed for an LLC and had to make myself business official.
I had two rules; I didn’t want to use my name and I wanted what I do to be in it. I don’t know why I don’t want to use my name. Plenty of established companies are names. But I know I didn’t want it to be a passive name where you had to guess what it was (which I think I failed because when I work direct to client, most don’t know what “post” means).
We came up with this name by talking out what I wanted to do with this company. People can make videos. It’s no big deal. What I want to do is become a partner. I want to pair with companies/agencies/brands and create a vision together (a parallel vision).
The person who is championing the content is immensely helpful to me. They are the secret sauce to make amazing videos. They may not know how to get it done but they know the message. They know what this company is trying to say and why they need to say it. I need that help. I can guide but I ultimately need your help to create. Just making a good video isn’t enough. Not anymore. It needs to have your voice.
And the only way to do that is to create a parallel vision. (Is it a stretch?)
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